NorcliffNorcliff
Writing

Notes from the desk.

Short pieces on what works in AI consulting and aerial work for small businesses. Updated when there's something to say, not on a schedule.

Note · 02 May 2026Practice

Why our first conversation isn't a sales call.

Most consultancies open with a discovery call. We replaced ours with a four-minute form and a PDF. Here's why, and what we send back.

4 min readRead
Note · 28 Mar 2026AI

Three questions to ask before you train your team on AI.

AI training fails when you skip the diagnosis. Three questions to answer before you book the workshop, and what to do with the answers.

7 min readRead
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